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Promotion of sports by private and corporate sector

Posted on:  | 12 Aug 2015



The Minister of State (Independent Charge) for Youth Affairs and Sports Shri Sarbananda Sonowal has said that the Government instituted the National Sports Development Fund (NSDF) in 1998 with a view to mobilizing resources from the Government as well as non-governmental sources including the private/corporate sector and non-resident Indians. The Ministry received contributions from Board of Control for Cricket in India (BCCI), Steel Authority of India Limited (SAIL), Oil & Natural Gas Commission (ONGC), Jindal Steel & Power Ltd, Oriental Bank of Commerce, Videocon International Ltd, Powergrid Corporation of India, State Bank of India, Jaypee Sports International Limited, India Infrastructure Finance Company Limited (IIFCL) etc.

In a written reply in the Rajya Sabha today Shri Sonowal said, Corporate Sector, both public and private, is involved in a big manner in promotion and development of sports in the country.Corporate houses are associated with the Leagues for various Sports such as Indian Premier League (IPL) for Cricket, Hockey India League for Hockey, Indian Super League for Football, Indian Football League and Pro-Kabaddi League. Corporate Houses are also involved in giving financial support directly to sportspersons and sports academies.

He said, Public Sector Undertakings such as Oil & Natural Gas Commission, Indian Oil Corporation, Steel Authority of India Limited, Air India and many other PSUs have set up Sports Promotion Boards and are giving financial support as well as employment to sportspersons.

The Minister said, training to promote rural sports, nationally recognized sports, paralympic sports and Olympic sports have been included in the schedule VII of the Companies Act, 2103, which would allow companies to spend on development of sports from the funds earmarked for Corporate Social Responsibility (CSR) related activities. Inclusion of sports in the CSR activities will give a boost to the promotion and development of sports in the country and the much needed funds from companies, both in public and private sector, will flow to the sports sector.

For development of sports infrastructure in rural areas, Rajiv Gandhi Khel Abhiyan (RGKA) a centrally sponsored schemes introduced in 2014-15 in place of erstwhile PYKKA, provides for construction of integrated sports complexes, both for outdoor and indoor sports, in each block of the country, in a phased manner, through convergence of funds from different Schemes of the Government.

Mere inclusion of sports in school curriculum is not enough for improving the condition of games and sports. since sports is a state subject, primary responsibility for development and promotion of sports including in schools is that of the State Governments. However, the Ministry of Youth Affairs & Sports and Sports Authority of India (SAI) supplement the efforts of State Government under its various Schemes such as Rajiv Gandhi Khel Abhiyan (RGKA), Urban Sports Infrastructure Scheme (USIS), Scheme of Assistance to National Sports Federations (NSFs), National Sports Talent Contest (NSTC) Scheme, Army Boys Sports Company (ABSC) Scheme, SAI Training Centres (STC) Scheme, Special Area Games (SAG) Scheme and Centre of Excellence (CoE) Scheme. Further, the Ministry of Youth Affairs & Sports has recently launched the National Sports Talent Search Scheme (NSTSS) with the objectives of identification of sporting talent among students in the age group of 8-12 years (for admission in Class IV to Class VI) and nurturing of the sporting potential/ talent in District level Sports Schools/ Central Sports Schools/ Junior Sports Academies etc., to make them excel in the National and international sports competitions. The Ministry of Youth Affairs & Sports does not maintain data about the schools having sports resources, the Minister added.
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